A story about pricing
Today I’m sharing with you a story about pricing. Deciding what to charge for a product or service can be such a complex topic. There are many schools of thought, heated debates and “success” formulas on this matter. Deciding on a price can be as much as how you feel and think about what you should charge, as much as it’s about what your think others are willing to pay for your offering. I hope this story shows you the importance of value pricing.
Pablo Picasso’s story about value pricing
Legend has it that Pablo Picasso was sketching in the park when a bold woman approached him. “It’s you — Picasso, the great artist! Oh, you must sketch my portrait! I insist.” So Picasso agreed to sketch her. After studying her for a moment, he used a single pencil stroke to create her portrait. He handed the woman his work of art. “It’s perfect!” she gushed. “You managed to capture my essence with one stroke, in one moment. Thank you! How much do I owe you?” “Five thousand Francs” the artist replied. “But, what?” the woman sputtered. “How could you want so much money for this picture? It only took you a second to draw it!” To which Picasso responded, “Madame, it took me my entire life.”
Moral of the story
#1: Never price your services for the time spent but for the value your client will get. #2: Work out the price with the client BEFORE you start the work.
Stay on your own path
As I said before, pricing your product or services is a big topic. My parting words would be to know there are people who will be more expensive than you. There will be people who are cheaper than you. And that is OK. Stay on your own path. You are unique. Focus on the value you deliver to your clients. Make your pricing unique to you and what you offer.
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