Five website problems, and how to fix them
Five website problems and how to fix them
I often talk about website shame. There can be various reasons why people don’t want to, or feel unconfident in sharing their website address with others. I’m all about turning your digital home aka your website, into a place where you do want to invite others into. So here are some of the five common problems people have when they have shame around their website. And some suggestions on how to move towards have website pride.
Website Problem #1 What do you do? #Confused.com
- Do you have a tagline or intro headline?
- Do you say what you do?
- Do you share what you offer and who you help?
Be clear. Be direct. You want people to land on your site and think, I know what they do/offer, and I want to discover more.l.
Website Problem #2 Why aren’t people staying on my site? #socialmedia
- Do you have social media icons and links at the top of your page or in your navigation bar?
- Can you see you social media links without scrolling?
Don’t get me wrong, social links and icon have their place. And on a website, that place is in your footer area or footer bar.
Website Problem #3 Where’s my traffic? #norushour
- Do you have links to your website in your social media bio’s
- When you sign up for networking events do you use your business email?
Make sure all your links on your social pipes, point back to your digital home aka your website.
Website Problem #4 Why isn’t my email list growing? #allabouttheemails
- How long it is before you gently make an offer to sign up for your thing?
- Is your lead magnet/optin of value?
- Do people understand what you are offering?
- Is it clear what to expect from the newsletter or optin?
Put yourself in the shoes of your customers and find out what you can do to create content that will inspire them and add value to their lives. Like a website thing is set in stone. If the optin isn’t working then change it.
Website Problem #5 People aren’t click through to my offer? #tellmewhattodo
- Does every page have a goal?
- Does every page have a way to contact you? Button or contact form?
- Does every page have a call to action?
They need signposts or call to actions to tell them what you want them to do. On every page, if you don’t tell them, they are likely to not do anything.
I hope the above guidance and suggestions have helped you. Your website is the cornerstone of your marketing, so make it work for you. These are relatively simple problems to fix. Put some time in your calendar and action any areas that can be improved.
If you need a helping hand, feel free to contact me here.
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