How to Boost Your Business on Pinterest with SEO

Pinterest is no longer just a platform for DIY enthusiasts; it is a powerful tool for businesses to showcase their products and brand to over 450 million monthly active users. However, simply having a Pinterest page will not help you reach your targeted audience. Pinterest SEO is the key to optimizing your content to rank higher in searches and drive more traffic to your website. In this blog post, we will discuss how solopreneurs and small business owners can improve their Pinterest SEO strategy to grow their businesses.

Finding your Keywords for Pinterest

Each social media platform has a different algorithm, so while some general keyword strategies can apply to each platform, it is important to review which keywords and phrases you want to target. As a small business owner, it is important to be aware of the language that customers are using when searching for products. It is great to connect to your customers and audience to understand what terms they really use, rather than what we think they use. The language that each culture group or society uses evolves and changes over time. Back in the day, we use to call a selfie, a lean back, because everyone had to lean back to get us all in the picture.

Brainstorm words

The first step to finding the right keywords for Pinterest is to brainstorm a list of all the words that are related to your business, products, and services. Refresh your perspective frequently to keep up with the latest relevant keywords and phrases. After all, language – as well as you; your offerings, target demographic and mission statement – constantly evolve over time! To document these changes accurately, create a spreadsheet outlining all of the words and concepts that are most important for you to prioritize when strategizing. Doing so will ensure that your business flourishes in an ever-changing environment.

Research which keywords to target

Next, you will want to research which keywords should be targeted on Pinterest. There are various tools available that can help you discover the best keywords to use for your business. These include tools such as Keyword Tool and SEMrush. All of these tools have a free version so you can use them without spending any money. Also, have you heard about Pinterest Trends? This is a great research tool to use if you want to find out the trending topics and keywords that are actually being used on Pinterest.

Need Extra Help

If you’re stumped when it comes to finding the right keywords, worry not! Just head on over to Pinterest and type a few words into the search bar – this will generate related and popular ideas so that you can narrow down your query. Instantly pinpoint what you need with just a few taps of the keyboard! By looking at the results, you can come up with long-tail and additional keywords that will help target your desired audience. Too generic of words may cause your content to be lost in a sea of competition; thus, being more specific is key for potential customers to locate what it is you want them to see.

Optimize Your Profile

Once you have identified which keywords will be best for your business, it’s time to begin optimizing your Profile. Your business profile is one of the ways your followers can find out more about you, therefore creating a bio with relevant keywords is a great way to increase visibility. Obviously using the same or similar profile picture across your social media builds trust. Also, add any links to your website or blog.

Optimise Your Boards and Pin Titles

Use keywords within the titles of your boards, this helps potential customers to find what it is they are looking for. By doing so, you will become more discoverable and draw in the right people that can potentially turn into paying customers. When choosing which boards to create consider what types of topics your ideal paying customers would be interested in. It’s good to think about adjustment categories and any other relevant topics. Ensure that your board titles are straightforward and descriptive; this will help them rank higher in search engine results. Avoid unnecessarily complex or vague labels – instead, concisely identify the type of content each board contains. In order to succeed on Pinterest, you need to make sure that you are always using the most relevant keywords for your audience. 

Keyword Rich Descriptions

Similar to other platforms, consider the keywords and phrases you add to the descriptions of your boards and pins. Having keywords in these descriptions helps broaden your reach and has the potential to increase engagement. Wisely use your keywords, but don’t overstuff them. Your descriptions should be both natural and informative in their tone.

Pin Consistently

Consistency is key when it comes to Pinterest SEO. Pinning regularly not only helps you stay relevant but also sends signals to Pinterest’s algorithm that your business is active and engaged. To start with, try to pin at least 5-10 pins per day, spread out throughout the day.

Engage with Your Audience

Engaging with your audience is another great way to improve your Pinterest SEO. Respond to comments, repin content from other influencers and businesses, and follow boards relevant to your niche. Engaging with your audience helps you create a community around your business and increases visibility.

In Summary

Pinterest SEO doesn’t have to be hard, but it does require a strategy and some effort. By optimizing your profile, pinning relevant content, using keywords wisely, pinning consistently, and engaging with your audience, you can get your business in front of millions of potential customers. Don’t underestimate the power of Pinterest; implement these tips and watch as your business grows on this powerful platform. If you are looking for help and support on your Pinterest account, check out my Pinterest Management Services page.

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