My simple tip to selecting your brand colours

How to choose brand colours – My simple tip how to selecting your Brand Colours

One of the key elements in branding, is the use of colour. I view it as adding the tonic to the gin. It’s the perfect complement to using your branding fonts and graphics. Some people look at a colour and describe them in plain terms such as red or blue. Some would describe them as fire engine red or rose red; maybe deep ocean blue or denim blue. While others people describe colours in terms such as rose quartz pink, rolling stone moss green. None is better than another, in describing colour. I say this to bring your focus on the wide range of colours available.

Famous Brand Colours

Many people have seen this graphic before about what famous brand colours are meant to represent in emotions. But, personally I think this is a little old school and doesn’t take into account the effect of fonts and how graphic elements or flourishes play in the overall image of a brand.

For example, blue is meant to mean trust, strength, and dependability. And if you look at facebook, LinkedIn, Dell, IBM you could get that feeling. However look at how Denise’s has used blue in her branding, it’s anything but that. Her site says calm, fun, and serenity.

Coherent Branding

Creating a coherent range of colours for branding can seem perplexing to some. Today I want to share with you one simple and easy tip I give to people when they are first starting out. Have a browse on the interwebs about something which you love. Nature. Home design. Cooking. Clothes. Make-up. Whatever it is. Start looking at pictures. When you find a picture or an image which makes your heart smile, make a bookmark or screen shot it. You can even create an Pinterest board. The key thing is don’t overthink it. Go with your gut. You will know when it happens. These images are the perfect place to start selecting your brand colours. It may take a little skill and time to see the commonalities and similarities in the pictures you are picking out. But it’s a great place to start.

When picking brand colours I tend to think in terms of 4-6 colours. I look for a pop colour. One which stands out from the crowd. I also look for a body text colour. (I will be looking at this in more detail in a future post). Then I look for one or two headline colours. And depending on the design an additional hyperlink colour. Sometimes you start with a colour palette of 6 colours but only end up using four or three.

Share This Post


As an authority.

Grab my “5 Key Steps To Creating Authority With Your Website” so that you can show your audience that you are a trusted pair of hands. That you are the solution to their problem.




Let's Work together

Digital coaching

Small business mentoring for service-based businesses that require support and accountability to create an online presence that meets their goals.

Web Design

Having an excellent online presence is essential for increasing sales, and a well-crafted and tailored website can be truly transformative for your unique business.

Template Shop

Our range of premium templates have been crafted for you to make an awesome first impression, without breaking the bank.

Can digital coaching and a customer focused website really make a difference to your business?

Only if you’re looking to…

  • Book 10 new long-term coaching clients
  • Skyrocket your site visits by 250%
  • Increase ‘Consult Calls’ by 33%
  • Expand your team by four new hires over a year
  • Make £10k in sales in 48hr of launching.

*Real client results.

#Business Success 


What My Clients Have To Say

Client Love

Grab your copy of
Business Idea Starter Checklist

So that you can  identify the right business idea and establish a strong foundation for your business