How Design Impacts Your Website Conversions As we grow up, we are told never to judge a book by its cover. This rule doesn’t apply to your business or website, unfortunately. First impressions are absolutely everything, and the visual appeal of your website will determine whether your visitors instantly click away or convert into customers….
When creating a website for your small business, it’s a big decision. Let’s look at the differences to help you to make that decision.
How to plan your Website Design When people are starting to plan their websites, one of their main questions is: “What do I put on my website?” By this, they mean “What content goes on my website?” This is a super important question to ask. It’s all about planning your information for potential clients to…
There are many different elements to creating a website for your business, but in today’s post I’m sharing my top 4 element you should focus on. After designing and creating numerous websites, I see a number of similarities. So I wanted to share my expertise.
You are a new business, a start-up, and finally you have the perfect name for your website domain. You’ve learnt how to register a domain name and gotten the courage to go ahead and get it … only to find that it’s already taken.
Let me guess, you have recently Googled questions like, ‘What is the difference between wordpress.com and wordpress.org?’ and ‘How do I buy a domain name?’. These are all very common questions asked when you are starting to put your website together. And it can feel overwhelming, confusing and like a cacophony of techie terms that make your headache.
I see this question posted many times in the Facebook groups I am in. Let’s understand what prompts this question; questions to ask yourself before you post a familiar question; and some suggestions.
Which web platform to choose? Just starting out and unsure which web platform to choose? If you are new to the idea of having your own website, you may be wrestling with the idea of which one. There is a big choice out there. Hopefully, you will know why you need one, even when you have…
Brand Personality The other week I gave a talk at a local networking event called “Why Brand Consistency is Queen”. So today I wanted to talk more about, what is Brand Personality. The personality of your brand is all about how you express your brand through your messaging and communications. This can be the visuals…
Three Simple Steps to creating an authentic business “Being Authentic” seems like a buzz word at the moment. A marketing term used by many as a catch-all . However when read in context with the marketing message, it is anything but authentic. Anything but real or unique. In the olde days being authentic meant coming…
