Brand Personality The other week I gave a talk at a local networking event called “Why Brand Consistency is Queen”. So today I wanted to talk more about, what is Brand Personality. The personality of your brand is all about how you express your brand through your messaging and communications. This can be the visuals…
Three Simple Steps to creating an authentic business “Being Authentic” seems like a buzz word at the moment. A marketing term used by many as a catch-all . However when read in context with the marketing message, it is anything but authentic. Anything but real or unique. In the olde days being authentic meant coming…
So I’ve installed Divi, now what? So you have installed the Divi Theme for WordPress. Congrats! I love it, and I know many other people do. But I also remember that feeling of being lost and being overwhelmed when I created my first site (far too many years ago to mention). The theme website looked fancy, it looked simple. Even the people…
Five website problems, and how to fix them I often talk about website shame. There can be various reasons why people don’t want to, or feel unconfident in sharing their website address with others. I’m all about turning your digital home aka your website, into a place where you do want to invite others into….
A Branding Exercise : Putting on your ideal client shoes We know that putting ourselves in other people’s shoes, seeing the world from their viewpoint, helps us to a good friend. Well, the same can be said for how you treat your customers. This powerful branding exercise is all about seeing the world from their…
How to Prepare for Your Web Design Project Preparing to have a new website designed and built is exciting. It can also be mind-boggling, intimidating, overwhelming, and stressful. If you haven’t had a website designed before, then it can be hard to know what you don’t know. To create a successful website it takes thinking…
How to decide which website builder to use Website Builders So you have decided to create a website. Now what? You have some ideas about what you want it to look like. Maybe you even have some ideas about branding and imagery. But now it’s time to think and decide what platform or website builder…
The ONLY 3 types of Web Fonts you will need The wonderful world of fonts. There are days when it feels like I’m a kid in a sweetie shop when I look at font choices. Sooooo many decisions to make. It can be tough deciding on just three to work with for a website. But…
Five Tips for How to Work with a Website Designer or Developer This week I wanted to share with you, my top five tips for how to work with a designer or developer. Over the past 3 years of website designing and 10 plus years of corporate project management, I’ve learned a lot. It’s time to…
Creating a Colour Palette for your Brand One element of creating a brand is selecting the colour palette you want to use for your website and social media graphics. In this previous blog post, I shared one approach to choosing your brand colours. Today I wanted to share more about the selection and use of…
