Your website probably isn’t broken. But it might not be clear. It looks good enough. You’ve added to it over time. Updated pages, tweaked wording, perhaps refined your services as your business has grown. And yet, it’s not converting as you’d expect. Enquiries feel inconsistent. Conversations start earlier than they should. You find yourself explaining…
A Beginner’s Guide to Optimising Your Profile on Pinterest for Business Success As mentioned in my previous blog post, Pinterest is a secret marketing powerhouse. Some of the key factors to bear in mind when thinking about which social media platform is which will give you more bang for your buck, or in this case,…
When creating a website for your small business, it’s a big decision. Let’s look at the differences to help you to make that decision.
You are a new business, a start-up, and finally you have the perfect name for your website domain. You’ve learnt how to register a domain name and gotten the courage to go ahead and get it … only to find that it’s already taken.
Brand Personality The other week I gave a talk at a local networking event called “Why Brand Consistency is Queen”. So today I wanted to talk more about, what is Brand Personality. The personality of your brand is all about how you express your brand through your messaging and communications. This can be the visuals…
Banish Mind Monkeys with this When you are running a business, from the outside it looks like so much fun. However, something which affects pretty much every entrepreneur … is the Mind Monkeys. In other words, those stories, beliefs, mental blocks (aka mindset) that stand between you and your true potential. It is something which we…
Three Simple Steps to creating an authentic business “Being Authentic” seems like a buzz word at the moment. A marketing term used by many as a catch-all . However when read in context with the marketing message, it is anything but authentic. Anything but real or unique. In the olde days being authentic meant coming…
A Branding Exercise : Putting on your ideal client shoes We know that putting ourselves in other people’s shoes, seeing the world from their viewpoint, helps us to a good friend. Well, the same can be said for how you treat your customers. This powerful branding exercise is all about seeing the world from their…
The ONLY 3 types of Web Fonts you will need The wonderful world of fonts. There are days when it feels like I’m a kid in a sweetie shop when I look at font choices. Sooooo many decisions to make. It can be tough deciding on just three to work with for a website. But…
Creating a Colour Palette for your Brand One element of creating a brand is selecting the colour palette you want to use for your website and social media graphics. In this previous blog post, I shared one approach to choosing your brand colours. Today I wanted to share more about the selection and use of…
