Brand Personality

Brand Personality

Brand Personality   The other week I gave a talk at a local networking event called “Why Brand Consistency is Queen”. So today I wanted to talk more about, what is Brand Personality. The personality of your brand is all about how you express your...
A Branding Exercise : Putting on your ideal client shoes

A Branding Exercise : Putting on your ideal client shoes

A Branding Exercise : Putting on your ideal client shoes   We know that putting ourselves in other people’s shoes, seeing the world from their viewpoint, helps us to a good friend. Well, the same can be said for how you treat your customers. This powerful...
The ONLY 3 types of Web Fonts you will need

The ONLY 3 types of Web Fonts you will need

The ONLY 3 types of Web Fonts you will need   The wonderful world of fonts. There are days when it feels like I’m a kid in a sweetie shop when I look at font choices. Sooooo many decisions to make. It can be tough deciding on just three to work with for a...
Creating a Colour Palette for your Brand

Creating a Colour Palette for your Brand

Creating a Colour Palette for your Brand   One element of creating a brand is selecting the colour palette you want to use for your website and social media graphics. In this previous blog post, I shared one approach to choosing your brand colours. Today I wanted...
The LBD of Text Colour

The LBD of Text Colour

The LBD of Text Colour – Terracotta is the new black.   Black and White Days – Old school Body Font colour days. Having a LBD (Little Black Dress) of body font colour is ok. Using the ‘go to’ of black and grey is fine. I even use grey. There is a long history of...
My simple tip to selecting your Brand Colours

My simple tip to selecting your Brand Colours

How to choose brand colours – My simple tip how to selecting your Brand Colours   One of the key elements in branding, is the use of colour. I view it as adding the tonic to the gin. It’s the perfect complement to using your branding fonts and graphics. Some...
TPC Branding Playbook

FIND OUT HOW TO ...

... IMPROVE YOUR BRAND TO BE IRRESISTIBLE TO YOUR IDEAL PAYING CLIENTS.

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