Brand Personality

Brand Personality

Brand Personality   The other week I gave a talk at a local networking event called “Why Brand Consistency is Queen”. So today I wanted to talk more about, what is Brand Personality. The personality of your brand is all about how you express your brand...
A Branding Exercise : Putting on your ideal client shoes

A Branding Exercise : Putting on your ideal client shoes

A Branding Exercise : Putting on your ideal client shoes   We know that putting ourselves in other people’s shoes, seeing the world from their viewpoint, helps us to a good friend. Well, the same can be said for how you treat your customers. This powerful...
The ONLY 3 types of Web Fonts you will need

The ONLY 3 types of Web Fonts you will need

The ONLY 3 types of Web Fonts you will need   The wonderful world of fonts. There are days when it feels like I’m a kid in a sweetie shop when I look at font choices. Sooooo many decisions to make. It can be tough deciding on just three to work with for a website. But...
Creating a Colour Palette for your Brand

Creating a Colour Palette for your Brand

Creating a Colour Palette for your Brand   One element of creating a brand is selecting the colour palette you want to use for your website and social media graphics. In this previous blog post, I shared one approach to choosing your brand colours. Today I wanted to...
The LBD of Text Colour

The LBD of Text Colour

The LBD of Text Colour – Terracotta is the new black.   Black and White Days – Old school Body Font colour days. Having a LBD (Little Black Dress) of body font colour is ok. Using the ‘go to’ of black and grey is fine. I even use grey. There is a long history of why...
My simple tip to selecting your Brand Colours

My simple tip to selecting your Brand Colours

How to choose brand colours – My simple tip how to selecting your Brand Colours   One of the key elements in branding, is the use of colour. I view it as adding the tonic to the gin. It’s the perfect complement to using your branding fonts and graphics. Some people...