Pinterest is the hidden gem of social media sites – it’s an invaluable tool to acquire paying customers!
Are you a solopreneur or a small business owner looking for new and innovative ways to reach paying customers? Pinterest is often an overlooked social media platform, but actually, it is a secret powerhouse that can help you skyrocket your business’s success. One of the many reasons is Pinterest isn’t an app people passively scroll through to pass the time. They are actively seeking a solution to a need or problem.
With all the digital noise out there, how do we rise above the competition to create meaningful connections with potential targets on this increasingly powerful platform? Pinterest is an inspirational and uplifting place for this user. Pinterest leads the industry on products and policies that create a more inspiring internet. So that means its users find the space inspirational and uplifting. In fact, 8 in 10 people say that they go to Pinterest to feel positive. What a great place to share your products and offers.
Let’s explore strategies that help maximize your reach by properly utilizing Pinterest.
Introduce the power of Pinterest as an untapped source of customers
Unlike other social media platforms, users go to Pinterest with the intent to get something done. They’re there to discover, plan, decide, and do. They are doing research, exploring, and taking action. Often during key life stages and moments. That means as someone who has something to offer, you reach them when it matters most. The other important factor is these users are open-minded and yet undecided. Meaning that if you have something of value to offer, they’re more likely to pay attention and take action.
Explain why you should be using it to grow your customer base
Pinterest is often considered the overlooked and underrated powerhouse of the social media world, yet it could be just what your business needs to reach more potential customers. The key to Pinterest is product discovery.
Do you know that 97% of top Pinterest searches are unbranded? Meaning that as small business owners or solopreneurs, Pinterest is the perfect place to share what you offer as its users are searching for more niche, unique, and “handmade” brands. So, by positioning your product in front of these potential customers with the right keywords and visuals, you can take advantage of this.
Pinterest a journey of Personal Discovery
Pinterest provides its users with an interactive experience that leads them from personal exploration to decisive action through targeted searches and investigation.
Timeframe of content
The other major factor why Pinterest is a secret powerhouse of business marketing is the timeframe of content. Unlike other platforms, the content you share has a long shelf life. Your pins will live forever on Pinterest and can continue to receive impressions for a year or even longer.
Pinterest tips to create attractive visuals for your pin
To be successful you need to start by optimizing your products and offers so they can be discovered. Pinterest is essentially a prettier version of google search. In addition to utilizing great keywords in your titles and product descriptions, visuals play a paramount role in driving conversions. There is no one formula to follow that ensures an image (or pin) goes viral. There are a number of factors involved. Remember on Pinterest new content can be creating a new graphic with the same description and pinning the same graphic with a new description. Crafting visuals that stand out from the crowd or emotionally driven images can catch the eye of a potential customer. Think about the use of colour and messaging is vital. But also experiment with looking different from other pins/images. When you do your research if you see mainly natural images, see how you can add a pop of colour. It goes without saying images and pins need to be high quality. However, it is important to remember that doesn’t have to mean high-end. It means the pin isn’t blurry and the text is easy to read. Sometimes a “homemade” looking pin can perform better than a polished image. It depends on your audience, your offer, and your competition. The key element is a combination of research and trial and error.
Strategies to make sure your content is seen by the right people
At the end of the day, Pinterest is a visual search engine. So similar to the other content you create SEO (Search Engine Optimization) is key, which means researching key terms and phrases.
There are many different avenues of research you can use to find the “right keywords”. As mentioned above, you can use the same pin/image and change the title and description, and Pinterest will see this as new content.
Test and Analyse
So test out a few different key phrases and combinations to see which ones gain more impressions, shares, and click thoughts. Do see Pinterest as a playground to research and experiment. Then analyze the review each pin to see what is and isn’t working for you and your business.
All that considered, don’t forget that consistency is king when it comes to any type of content creation: frequent pinning keeps you relevant across multiple search engines weekly or even daily!
Ideas for increasing engagement with your content
When it comes to creating content that engages potential customers, there’s no platform better than Pinterest. Not only is the visual appeal of Pinterest appealing, the platform’s search filters and “pinning” capabilities make it easy for users to persistently interact with your content. To start increasing engagement, consider optimizing titles on pins, inviting followers to leave comments, incorporating video when possible and actively engaging through re-pinning followers’ posts. Keep up with conversations related to your topics too and see your potential customer as a whole.
Pinterest group boards
Another great way to increase reach and engagement is by joining Pinterest group boards. A Pinterest group board is a collaborative effort between members of the same audience. These boards are typically centered around a specific topic and allow each member to collaborate on content. Group boards are an excellent way to increase the reach and engagement of your brand’s content while building relationships with other members of the Pinterest community.
How to turn leads into paying customers
With its vast reach and tremendous potential, this social media platform can put your business in front of potential customers like never before. Utilize your profile by creating boards based on topics related to your products or services in order to establish yourself as an expert in the field. Make sure to include attractive visuals which will engage the customer further, prompting them to take that desired next step: becoming a paying customer!
Funnels & Links
Before doing any of the above, do think through the customer buyer journey your potential customers will go through. Plan out the sales funnel and what information is needed when to help and support and purchase decision. It’s also important to consider what URL links you want to attach to your pins, especially if you sell through third-party marketplaces.
Pinterest is an invaluable tool for solopreneurs and small businesses and with a few simple steps, you can turn leads into paying customers. Take the time to research keywords, experiment with different pin titles, create content that engages followers, join group boards, and craft sales funnels that lead customers through the buyer journey. With these strategies in hand, you’ll be well on your way to success!
One of the key reasons Pinterest is under-utilised by small businesses and solopreneurs is that they don’t know where to start and are overwhelmed. That is why we offer Pinterest management services to help you establish, grow and manage your Pinterest presence. Check out services here or reach out for a free call to understand your needs.