A Beginner’s Guide to Optimising Your Profile on Pinterest for Business Success
As mentioned in my previous blog post, Pinterest is a secret marketing powerhouse. Some of the key factors to bear in mind when thinking about which social media platform is which will give you more bang for your buck, or in this case, time. As a small business owner or solopreneur, often you have limited resources and time, so your marketing activities need to make a mark. They need to go beyond pure vanity metrics such as the number of followers. With Pinterest, its’ users are there actively seeking a solution to a need or problem. They are not mindlessly scrolling. In this blog post, I’ll show you how to optimise your Pinterest profile to make the most of its features and achieve business success.
Pinterest Business Account
If you haven’t already, you need to create a business account on Pinterest. Personal and business accounts on Pinterest are similar, but a business account will give you access to analytics, allow you to advertise, audience targeting, and use rich pins. Rich pins allow Pinterest to automatically pull information like the price and availability of your products, which can increase click-through rates. To check out all the latest Business Pinterest news and updates check out their page.
Use a High-Quality Profile Photo and Cover Image
Your profile photo and cover image are the first things that people will see when they visit your profile. Make sure that you use high-quality photos that represent your brand and make a good impression. Ideally, use a photo of yourself as the profile picture to humanise your brand and build trust with your audience. Another top tip is to keep the same profile image across all your business profiles on social media. This element of continuity will not only make it easy for people to recognise you and your business, but also increase levels of trust.
Optimise Your Bio
Your bio is a crucial part of your Pinterest profile as it tells your audience who you are and what you do. Use keywords related to your niche to make it easier for potential customers to find you. Craft the bio in such a way that it speaks directly to your ideal clients and the problems that they are seeking answers for. As this is a fun and visual platform, do feel free to an emoji or two.
Organise Your Boards
Your boards are where you organise your pins, so make sure that they are clear and easy to navigate. Use relevant keywords in your board names and pin description so that they can be found in the search easier. Add eye-catching covers to your boards and make sure to hide any irrelevant ones that you are no longer working with. Your boards feed into the personal discovery journey for your followers and Pinterest users.
Consistently share quality content
Pinterest is about creating high-quality content, so it’s important to create pins that are visually appealing and provide value to your audience. Plan your content in advance and create high-quality designs with the best look and feel. Be consistent with your activities to boost engagement and discovery. It’s recommended that you pin at least 10 times per day and in certain organised boards a maximum of 20 – 30 pins per board, per day. As mentioned last week, Pinterest considers new content to be a new graphic with the same description or pinning the same graphic with a new description. This means Pinterest is encouraging you to experiment with the combination of images and descriptions.
Pinterest can be a game-changer for growing your business. To make the most of it, you need to optimise your profile, update your boards regularly, and create high-quality content that your audience will love. Hopefully, these tips will help you optimise your profile on Pinterest and hit the ground running. If you are looking for support with your Pinterest Account check out my Pinterest Management Services here.