Let me guess, you have recently Googled questions like, ‘What is the difference between wordpress.com and wordpress.org?’ and ‘How do I buy a domain name?’. These are all very common questions asked when you are starting to put your website together. And it can feel overwhelming, confusing and like a cacophony of techie terms that make your headache.
I see this question posted many times in the Facebook groups I am in. Let’s understand what prompts this question; questions to ask yourself before you post a familiar question; and some suggestions.
Which web platform to choose? Just starting out and unsure which web platform to choose? If you are new to the idea of having your own website, you may be wrestling with the idea of which one. There is a big choice out there. Hopefully, you will know why you need one, even when you have…
Business Lesson from the most unlikely places Over the last few months, there has been so much media coverage of The World Cup, Love Island, and Le Tour De France. So as I sip my coffee I was wondering if there are any business lessons to learn from these events? Here are my thoughts. Love…
Brand Personality The other week I gave a talk at a local networking event called “Why Brand Consistency is Queen”. So today I wanted to talk more about, what is Brand Personality. The personality of your brand is all about how you express your brand through your messaging and communications. This can be the visuals…
Banish Mind Monkeys with this When you are running a business, from the outside it looks like so much fun. However, something which affects pretty much every entrepreneur … is the Mind Monkeys. In other words, those stories, beliefs, mental blocks (aka mindset) that stand between you and your true potential. It is something which we…
Three Simple Steps to creating an authentic business “Being Authentic” seems like a buzz word at the moment. A marketing term used by many as a catch-all . However when read in context with the marketing message, it is anything but authentic. Anything but real or unique. In the olde days being authentic meant coming…
So I’ve installed Divi, now what? So you have installed the Divi Theme for WordPress. Congrats! I love it, and I know many other people do. But I also remember that feeling of being lost and being overwhelmed when I created my first site (far too many years ago to mention). The theme website looked fancy, it looked simple. Even the people…
Five website problems, and how to fix them I often talk about website shame. There can be various reasons why people don’t want to, or feel unconfident in sharing their website address with others. I’m all about turning your digital home aka your website, into a place where you do want to invite others into….
A Branding Exercise : Putting on your ideal client shoes We know that putting ourselves in other people’s shoes, seeing the world from their viewpoint, helps us to a good friend. Well, the same can be said for how you treat your customers. This powerful branding exercise is all about seeing the world from their…