Three Simple Steps to creating an authentic business “Being Authentic” seems like a buzz word at the moment. A marketing term used by many as a catch-all . However when read in context with the marketing message, it is anything but authentic. Anything but real or unique. In the olde days being authentic meant coming…
How to decide which website builder to use Website Builders So you have decided to create a website. Now what? You have some ideas about what you want it to look like. Maybe you even have some ideas about branding and imagery. But now it’s time to think and decide what platform or website builder…
The ONLY 3 types of Web Fonts you will need The wonderful world of fonts. There are days when it feels like I’m a kid in a sweetie shop when I look at font choices. Sooooo many decisions to make. It can be tough deciding on just three to work with for a website. But…
Creating a Colour Palette for your Brand One element of creating a brand is selecting the colour palette you want to use for your website and social media graphics. In this previous blog post, I shared one approach to choosing your brand colours. Today I wanted to share more about the selection and use of…
The Basic Anatomy of Logo Design Creating a logo can mean many things to many people. For some, it’s a must have, others it’s a sign they are ready to get serious about their biz, others it’s about visibility. Just as having your first website is a big step for many people, adding in elements…
How to Create a Great Business Team Around You and Your Website It’s so important to have a great group of people around, as you launch your website and business. I know it can seem daunting juggling all the different elements. It’s something a lot of people struggle with. Often they feel as if they…
